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Building in public as rational self-interest

The argument for building in public is pretty straightforward.

Rational self-interest.

You build in public to share your notes with like-minded developers, collaborators, and potential employers.

Yes, you might fail at any given iteration of any given project.

That actually makes things more interesting.

It raises the stakes. It gives people something to root for. It turns the work into a collaborative adventure instead of a polished little box that appears at the end with all the fingerprints wiped off.

When you build in public, and you’re doing it right, you’re doing more than narrating.

You’re sharing your unique experience and perspective, especially if you discuss the way you solve problems.

Whether people respond immediately or not, you’re developing and spreading your influence.

I like to optimize for influence over notoriety.

But it works for notoriety too.

It’s marketing before, during, and after whatever strange and amazing system you’re building.

Searchable. Ready. Always online.
Now build something beautiful.

More field notes soon.